headerIMG

Jun 17, 2012 12:30:20 AM

Google Releases its Penguin Update in order to Cut Down Spam

Goggle recently launched the Google Penguin Update, an update that Google hopes will cut down on spam and penalize  companies using spamming tactics. The update is designed to help Google identify individuals engaging in behavior that manipulates search engine rankings. Tactics such as keyword stuffing content or nonsensical spun articles are classic tactics that will be easier to identify.

Many professionals in the industry do not agree with what Google considers to be spam. This means it becomes more and more important that marketers know SEO basics to continue to have success. Since the initial April 24th update many companies have lost traffic and revenue.

Google wants to cut down spam tactics that have been causing unfair search engine results. Internet marketing firms will need to adjust their tactics so that they do not fall under the new guidelines and penalties.  In order to do so, need to start by figuring out exactly what traffic has dropped.

 

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin