B2B Articles - Apr 28, 2013 9:36:33 AM

Can Adobe predict the virality of Facebook posts?

Adobe recently launched a new predictive social publishing tool, Adobe Social, that helps marketers predict the ROI generated from a Facebook post before it goes live.

Adobe Social

Adobe Social explores social engagement and makes a recommendation regarding the best moment to publish messages to gain better performance. The tool helps marketers prevent content from falling flat. The application uses advanced sentiment analysis and predictive text mining algorithms on historic engagement data to offer recommendations.  Currently limited only to Facebook, Adobe plans on offering other social platforms later this year.

Social media has evolved. It’s no longer an experiment. Adobe

The predictive publishing tool is aimed at senior social media and digital managers--helping CMOs get a “heart beat of the organisation” using social media and increases the ease of defining and achieving social engagement goals.


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