A new analytics report to find organic keywords useful for PPC

Google released a new paid and organic report in Adwords to 'help you better understand how people searching on Google are connecting with your business'. The new report will help give marketing agencies and webmasters a clear, snapshot view of their keyword performance across organic and paid search. Not longer will SEO pros have to pull data from multiple tools to glean value insights from organic to paid.

The new report will help marketers and website owners have better and simultaneous oversight of their keyword strategy for both organic and paid listings.

Three areas the new Adwords report can help with:

• Identify new paid search terms – quickly see which keywords you have ranking for organically and which may offer opportunities for paid search.
• Optimization of high value search queries - Monitor high-value search engine queries for organic SEO.
• Track changes - Website upgrades and optimization or AdWords updates are now more easily tracked across paid, organic, and combined traffic.

Above: a screen shot of the new report in Adwords