B2B Articles - Sep 13, 2013 10:21:21 AM

B2B print advertising sales are dropping

It has been a tough year for B2B print advertising sales.

According to data by the Business Information Network (BIN) data from the Association of Business Media (ABM), sales declined by 4.8% last year. This year the total Q1 B2B print advertising sales fell by 6.2%, from $1.83 billion to $1.72 billion. The second also showed ad sales dropping by 5.5% year-over-year.

b2b advertising sales

Q1 print ad sales dropped by almost 20% Y-O-Y for the business, marketing and advertising industry (-19.97%), aviation, aerospace and military (19.75%) and electronic engineering (-19.62%) industries.

The only industry to register an increase in print advertising sales throughout the first 4 months of the year was: travel, business conventions and meetings.

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