A newly released report by IgnitionOne shows that paid search in the US continues to grow year over year.Looking at Q4 of 2013, search advertising spend grew by 12% compared to 2012. Much of that growth occurred during the holiday season the report indicated. In addition, clicks increased by 5% and click through rates rose 25% in Q4 of 2013.
The report also outlined growth in mobile and programmatic display advertising in addition to paid search.
The report outlined the growth of the tablet market, which saw a spending increase YoY for tablets up by 82%. Smartphones did even better with a growth of 253%.
IgnitionOne, Product Listing Ads Drive Growth for Digital Marketing as Tablet Growth Begins to Normalize, 2014. www.ignitionone.com/en/press/product-listing-ads-drive-growth-digital-marketing-tablet/
IgnitionOne is a cloud-based digital marketing technology platform.
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