B2B Articles - Mar 9, 2014 6:04:12 PM
In February, Google released, out of BETA, the Shopping campaigns it had been testing with an exclusive group of advertisers.
Google Shopping campaigns gives advertisers inventory and product feed data within AdWords. The new advertising campaign was designed to simplify the process of creating and managing product listing ads. Google Shopping campaigns also give users more access to the content in Google Merchant product feeds without having to directly log into into the Google Merchant Center.
This month, Google expanded the Shopping campaigns by launching a supporting API for managing product listing ads (PLAs). The Shopping campaigns API is available to digital agencies and third-party platforms to aid larger implementations of the campaign-type.
Supposedly a bid simulator is in the works for Google Shopping Campaigns.
First-party data marketing
SEO for B2B
B2B Marketing for IoT Companies
B2B Product Marketing
B2B Software Marketing
IoT go-to-market strategy
HubSpot for ABM
Go to market strategy
Marketing for IT Companies
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.