B2B Articles - Jun 22, 2014 7:58:25 PM
How important is free shipping for consumers? According to the 2014 United Parcel Service Pulse of the Online Shopper report, very.
In a survey of 5,800 consumers who shop online, 58 percent of customers have gone so far as to add items to their shopping cart to be able to take advantage of free shipping offers. Four out of five consumers believe free shipping to be a significant factor in their online purchase decisions. Eighty-three percent of those surveyed said they would be willing to wait for two additional days if they could receive free shipping. Not only that, but the survey discovered the lengths customers would go to in order to qualify for free shipping:
Only 7 percent of participants said they would do nothing to qualify for free shipping.
James Gurd of Digital Juggler, an ecommerce consultancy, commented:
“My view is that if you can offer free delivery without it compromising your business model, then that's great value to the customer. However, it takes away the use of free delivery as an incentive. […]Should free delivery be standard? I don't think it has to be but free delivery does remove one barrier to checkout conversion as has been evidenced by numerous studies. But it has to be commercially viable.”
Source: “How far will customers go to qualify for free shipping?” 2014. Econsultancy.com
“Study: Consumers Demand More Flexibility When Shopping Online.” 2014. Comscore.com
Image Source: Yoel Ben-Avraham: https://www.flickr.com/photos/epublicist/
First-party data marketing
SEO for B2B
B2B Marketing for IoT Companies
B2B Product Marketing
B2B Software Marketing
IoT go-to-market strategy
HubSpot for ABM
Go to market strategy
Marketing for IT Companies
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.