Oct 9, 2014 2:58:35 PM
The Sunday paper isn’t the only place to get coupons anymore. Internet couponing has become incredibly popular, especially within social media and email marketing campaigns. In 2010, online coupon usage was only 16 percent. However, in 2013, that number grew to 29 percent. Mobile couponing has increased as well, from a measly 4 percent in 2010 to 10 percent in 2013.
It’s estimated that thirty-four percent of shoppers who use their smart phones will also use their device for mobile coupons. By 2015 alone, there will be 74.1 million adult smart phone coupons users in the US.
What are the habits of online coupon users?
When it comes to social media and coupons, Phil Frost of Main Street ROI says “[b]rands should use social media channels as well as other marketing techniques to advertise coupon campaigns.”
Finally, email coupon campaigns:
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