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Marketing Director

B2B marketing leader with expertise in client consultation and driving business growth.

 

You have experience advising B2B clients, building trusted relationships, and connecting marketing decisions to business outcomes. You understand how marketing supports complex sales cycles and can translate client goals, market insights, and performance data into clear priorities and actionable plans.

As a Marketing Director, you serve as the primary day-to-day marketing advisor for a portfolio of client accounts. You lead client conversations, provide strategic guidance, communicate recommendations, and help clients understand the value of their marketing investments.

You don't need to own every aspect of strategy development or campaign execution. Instead, you collaborate with cross-functional teams to turn approved strategies into action, guide priorities, and ensure marketing efforts remain aligned with client business goals.

This role is ideal for an experienced B2B marketing leader who combines strong marketing expertise, business judgment, and relationship-building skills to help clients navigate challenges and achieve measurable results.

Essentials

  • 7+ years of experience in B2B marketing strategy, client consultation, account leadership, or integrated marketing.
  • Deep understanding of B2B marketing, buyer journeys, demand generation, and multi-channel marketing approaches.
  • Experience advising senior client stakeholders, building trusted relationships, and translating business priorities into marketing action.
  • Ability to interpret marketing performance, identify opportunities, and recommend priorities that support client business goals.
  • Strong presentation and communication skills, with the ability to confidently explain marketing recommendations, results, and tradeoffs.
  • Experience managing client expectations, account scope, and cross-functional collaboration.
  • Collaborative leadership skills with experience coaching, mentoring, or guiding marketing teams.
  • Must be able to work full-time remotely within the U.S. (excluding California) from 9 a.m. to 6 p.m. Eastern Time.

Sound like you?

The day-to-day:

  • Client Consultation + Relationship Management
    • Serve as the primary day-to-day marketing advisor for a portfolio of B2B client accounts.
    • Build trusted client relationships through proactive consultation, informed recommendations, and consistent follow-through.
    • Lead client meetings, guide marketing discussions, and help stakeholders make informed decisions.
    • Communicate marketing recommendations, performance insights, and business value clearly and confidently.
    • Manage client expectations and proactively address concerns, challenges, and opportunities.
  • Client Business + Market Understanding
    • Develop a deep understanding of each client's business model, industry, buyers, competitive landscape, and growth priorities.
    • Stay informed about market developments, client business changes, and emerging opportunities that may influence marketing decisions.
    • Connect client business challenges to relevant B2B marketing approaches and best practices.
    • Share client and market insights with internal teams to strengthen marketing recommendations and account direction.

  • Marketing Performance + Insights
    • Collaborate with marketing strategists and internal teams to evaluate campaign and account performance.
    • Interpret performance data to identify risks, opportunities, and areas for improvement.
    • Recommend adjustments to marketing priorities based on performance insights, client feedback, and business objectives.
    • Help clients understand how marketing performance connects to their broader business goals.

  • Account Planning + Prioritization
    • Translate approved account strategies and client objectives into clear monthly and weekly action plans.
    • Work with internal teams to prioritize high-impact marketing initiatives.
    • Align client expectations, marketing priorities, and available resources.
    • Adapt priorities as client needs, performance insights, and business conditions evolve.
  • Client Communication + Value Articulation
    • Present marketing recommendations, results, and next steps in a clear, compelling, and business-focused manner.
    • Explain the rationale behind marketing decisions and help clients understand strategic tradeoffs.
    • Translate complex marketing concepts and performance insights into actionable business recommendations.
    • Ensure client conversations result in clear decisions, expectations, and next steps.

  • Account Health + Business Stewardship
    • Monitor client satisfaction, relationship health, scope alignment, and account performance.
    • Identify potential account risks and proactively collaborate with leadership on solutions.
    • Support account financial health by maintaining awareness of scope, priorities, and resource considerations.
    • Strengthen long-term client partnerships through consistent communication, accountability, and demonstrated value.
  • Team Collaboration + Leadership
    • Collaborate with strategy, marketing, and delivery teams to align client needs with execution.
    • Translate client feedback, business developments, and decisions into clear direction for internal teams.
    • Provide guidance, constructive feedback, and mentorship to support team performance.
    • Contribute to a collaborative, accountable environment focused on continuous improvement and client success.
    • Grow leadership capabilities through opportunities to coach, develop, and potentially manage team members.

Join our team.

Additional Skills:

  • Experience leading client workshops, facilitating strategic discussions, and aligning stakeholders around marketing priorities and business goals.
  • Excellent verbal and written communication skills, with the ability to clearly articulate recommendations, insights, and business value.
  • Proactive problem-solving skills, with the ability to anticipate client and team challenges, identify risks, and recommend effective solutions.
  • Strong analytical skills, with the ability to interpret marketing performance, identify actionable insights, and communicate findings through presentations and client discussions.
  • Ability to navigate complex, ambiguous situations, adapt priorities, and bring clarity and direction without losing sight of broader business objectives.
  • Strong collaboration and leadership skills, with the ability to influence, mentor, and guide cross-functional teams.
  • Commitment to continuous learning, professional development, and staying current with evolving B2B marketing practices.
  • Proficiency with Google Workspace and the ability to work effectively in a remote, collaborative environment.

Our ideal candidate seeks feedback, enjoys collaborating, and is inherently kind.

The ideal candidate brings strong B2B marketing expertise, business acumen, and the ability to translate marketing insights into actionable recommendations.

Strong communication and relationship-building skills in remote settings, with the ability to lead client conversations, articulate value, and inspire confidence among clients and internal teams.

 

Learning & personal development for this role: 

 

Frame 2975

 

We are seeking an individual that embodies our passion for ongoing learning. We are open to candidates that may need to gain new skills for this role and will take 5-6 HubSpot and Google certifications within the first year to help with skill development. We also expect that this candidate will be open to learning and becoming a champion for Ironpaper's methodologies for marketing, sales, content, and management. Additionally, this position will require someone that will continuously learn and gain new and diverse skills over time.


To read more about what key skills successful digital marketers, marketing managers, and content marketers need, check out our blog article "Key Skills for a B2B Marketing Career."

 

Our comprehensive benefits:

Competitive salary from 80-95K. Additional opportunities for leadership roles.
401(k) Benefit with matching to 4%
Medical plan options with generous employer contributions
Dental and vision employee coverage at no cost
Permanently Remote
Generous paid time off, flexible Fridays & December holiday week closure
Parental leave benefits
Client hour expectations that enable a work-life balance
Continual learning and professional development
Collaborative and supportive culture

"I love working in a company that has a smart, supportive, and driven team."

Shawn C., Marketing Manager

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B2B Insights

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