Telecom Company Website Design

IoT Innovation

Ironpaper Portfolio

We are a strategic marketing partner for Calero Software, a company that has quickly emerged as a leader in the enterprise mobility, telecom expense management, and telecommunications management software industries.

This project focused on upgrading Calero's main touchpoint,

Lead generation and a B2B website for an industry leader.

Our focus for the new website was to build an effective brand touchpoint for lead generation, brand visibility, and customer nurturing--with the assignment of clear and measurable business goals resulting directly from the new site.

Another goal of this project was to solve some of the design problems inherent in the original website. For one, the legacy website did not properly represent the authority, sophistication, or maturity of Calero for the enterprise marketplace.

The new website has an improved user experience and presents Calero rightfully as a mature, viable solution for enterprises.