Telmar was the first company to offer media planning software as a computer service (SaaS). They were a pioneer in their field.
Telmar hired Ironpaper to modernize its marketing and build a more effective website. They wanted to improve their new business capabilities and generate qualified leads and visibility in an increasingly saturated industry. Scaling sales efforts was a mission-critical priority for the media company.
We built a modern website that was visually rich, informative, easy to navigate, and had a modern infrastructure that enabled selling. The marketing system we implemented behind the website utilized lead tracking, lead scoring, automation, behavior, and interest tracking, and dynamic calls-to-action to drive better results from their marketing efforts. This new web platform helped rapidly increase lead generation rates while building their search ranking for crucial search phrases.
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