Ironpaper was hired to modernize the website for The Art Students League of New York, a historical institution instrumental in shaping America’s legacy in the fine arts.
The goal of the project was to increase class and workshop purchases while driving greater awareness of special events, the full diversity of class offerings, and overrepresented programs.
To accomplish this goal, Ironpaper built a class and workshop discovery engine as the centerpiece of the new site. The new site also offers a more flexible content management system and improved data management capabilities.
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