The Collegiate Chorale is a lively and committed group of singers, Board members, and staff who share a passion for all music involving chorus and performed with great artistry. Their chorus is comprised of 150-175 loyal members who join by audition and often remain involved for the rest of their lives. The Chorale sings regularly at Carnegie Hall, Lincoln Center, and other concert venues throughout the New York Tri-State area, as well as at summer venues such as the Verbier (Switzerland) Festival, Israel, and the Salzburg Festival.
Our goal was to help extend the Chorale brand online and help build a wider fan base for this performance art organization. This project involved branding.