Baidu dominates web search in China, and because of it’s dominant position there, it owns roughly one quarter of global ad click search volume within Q1.
A new report from Covario shows Baidu’s strength in paid search clicks with global top competitors. It’s dominance in China makes the website a powerful competitor for PPC search advertising and the search market as a whole.
Baidu owns an 80% share in the Chinese search market, which equals about one quarter of global search based on Q1 of 2013.
Baidu’s Q1 ad click performance stunning considering that it only for possesses 5% of total search spend and 10% of impressions. Advertisers love Baidu. It has a year-over-year growth of 152%.
Search engines are continuously innovating new solutions for search and advertising, which may effect different markets to varying degrees. Certainly, Baidu’s weakness is it’s confined geographic focus–lacking a presence in other markets.
The search market is expanding, and with the increase of mobile usage and the expansion of social options, search will be a place of great innovation in the coming years.
Learn more about Ironpaper’s online content campaigns for search, social and viral marketing.