B2B Revenue Statistics
- 44% of B2B companies said more competition in the market is impacting their ability to generate revenue. (Ironpaper, 2021)
- 43% of B2B companies said the fact that the needs of buyers are evolving, forcing us to change the way we communicate is impacting their ability to generate revenue. (Ironpaper, 2021)
- 31% of B2B companies disclosed that the sales cycle becoming longer impacted their ability to generate revenue. (Ironpaper, 2021)
B2B Lead Generation Statistics
- 56% of B2B companies report they generate enough qualified leads.
(Ironpaper, 2021) - 35% of B2B companies said the success of their lead generation efforts fluctuates over the year. (Ironpaper, 2021)
- 41% of B2B companies noted that effective one-to-one outreach created the most success in qualified lead generation strategy. (Ironpaper, 2021)
- 63% of B2B companies reported that referrals were the top source of marketing and sales leads. (Sagefrog, 2020)
- 38% of B2B companies reported that speaking to buyer challenges in messaging created the most success in qualified lead generation strategy.
(Ironpaper, 2021) - 35% of B2B companies said the hardest part about generating qualified leads is that buyers do not understand the value of the company’s offering. (Ironpaper, 2021)