Strong content marketing programs drive better lead acquisition, engagement, education, and action throughout the sales journey. Ironpaper helps B2B companies improve how they use content to attract, convert, and retain customers.
Content marketing is an essential part of any mature B2B marketing program. We act as a strategy and execution partner--building, testing, and optimizing content marketing programs to drive qualified leads and sales opportunities.
We help build content to attract, convert, educate, and inspire buyers as a specialized content agency. Our content marketing programs include strategy, creation, technology, tools, distribution, and measurement for driving results. We help organizations build agile and innovative content engines that generate leads and sales. We act as a full extension of your team.
Content for demand generation
Content for account-based marketing
Content for sales nurturing
We research the right topics to educate B2B buyers and create content to strengthen the buyer's journey.
Ironpaper provides a documented content methodology that defines how we research, analyze, optimize, and create content to improve the B2B buyer's journey. We are specialists, and we love what we do.
We help B2B companies engage buyers throughout a long sales cycle. We test themes, formats, context, and approaches for content.
Ironpaper helps position our clients as thought leaders in their industry. We create content that addresses buyer needs and changing market conditions. We create content in various formats for each stage of the buying process.
Content for marketing
Content for the sales process
Content for customers, job applicants, and partners
Content plays a critical role in the B2B buyer's journey. We create content to convert, educate, inspire, and nurture the B2B buyer.
Our clients need to educate and inspire leads and sales prospects. Many B2B companies have a long sales cycle and complex sales. We create content to educate, inspire, and motivate potential buyers to take action. Our content powers account-based marketing, inbound marketing and improves the buyer's journey.
Communicate your value proposition and inspire buyers throughout their decision process. From awareness to the decision phase, Ironpaper creates a content journey for key decision-makers and influencers.
Our content marketing programs drive inquiries, qualified leads, awareness, and build thought-leadership. Our content supports both marketing and sales programs. We are focused on helping B2B companies grow. Content plays a vital role in growth.
Ironpaper improves the B2B buyer journey by creating smarter content that speaks to the heart of buyer motivations and interests.
Our content marketing programs drive results for inbound marketing, lead generation, account-based marketing, and sales nurturing initiatives. By leveraging our expertise in creating compelling content and understanding your target audience, we can help your business build meaningful relationships with potential buyers throughout their decision-making process.
Marketing and sales messaging strategy
Content for SEO
Sales nurturing content
We continually test the effectiveness of content. Our analysis helps guide strategic decisions. We create messaging and content that addresses buyers' needs and helps a group buying context. Content is the fuel for growth. Buyers need to be inspired and educated over a long sales cycle.
Content marketing is of paramount importance due to several reasons. Educating, inspiring, and engaging potential buyers throughout their journey is crucial, from the awareness stage to the decision-making stage. By delivering high-quality and strategically crafted content, B2B companies can effectively guide potential buyers, increase conversion rates, and nurture sales opportunities.
Content marketing builds buyer engagement over a long sales cycle. Buyers are increasingly researching before purchasing. Content allows businesses to communicate their value propositions effectively, establish themselves as industry leaders, and develop meaningful relationships with their ideal buyers.
A robust content strategy ensures content creation efforts align with buyer motivations. A strategy formulation process helps identify the right customer targets, their motivations, engaged stakeholders, and the right topics and formats to focus on. A strategy will also establish a measurement process that can provide valuable insights to ensure content efforts are helping to achieve business goals.
By addressing immediate buyer needs and anticipating future challenges, content marketing positions a brand as a trustworthy partner committed to the long-term success of its customers. A content strategy plays a significant role in aligning marketing and sales efforts, thus driving business growth. With a data-informed approach to content creation, businesses can create and promote strategic content that resonates with their target audience and supports their business goals.
Ironpaper is a content agency for B2B companies. Content creation and strategy are a part of our larger service offering around marketing, sales, and customer development. We improve how companies attract, convert, educate, and inspire ideal buyers. Our clients typically have a longer sales cycle, which requires them to engage prospects throughout various stages of the buying process. Content plays a critical role.
We bring an integrated set of capabilities to accelerate growth, engage buyers, and align marketing and sales efforts. Our team of writers creates content for all stages of the buying process. We educate, inspire, and engage buyers from the early awareness stage to the later stages of the sales cycle. Our mission is to help clients articulate a clear value proposition and develop meaningful relationships with ideal customers.
Content strategy for B2B companies is critical in shaping the buyer's journey and driving business growth. Content strategy requires continuously analyzing ideal customer profiles, their pain points, and motivations. This strategy involves creating a framework for developing high-quality, relevant content that educates the potential buyer about the solutions offered and establishes the company as a leader in their industry.
It's about delivering the right content in the right format and time to the right audience, ensuring consistent engagement, and guiding the prospective buyers from awareness to the decision stage. A robust content strategy for B2B companies can significantly enhance lead generation, conversion rates, and customer retention.
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Ironpaper was founded in 2003 to create a union of science and art, and we operate with these sorts of unions in mind--whether between design and technology or between our clients and ourselves.
Call us: 212-993-7809