Web design statistics for 2015

web design statistics 2015

Statistics relevant to web design planning in 2015

This article features a collection of statistics relevant to the field of web design in 2015. We looked for statistics from surveys, studies and industry predictions from the past couple years that web believe are important for web design planning in 2015. This collection of statistics are meant to be helpful to companies and organizations planning a new website or making a case for the launch of an updated web presence in 2015.


Google is the leading search engine with 64.4 percent market share in January 2015. — comScore


search engine market statistics in 2015



47% of people expect a web page to load in two seconds or less.  — Econsultancy


Global number of mobile-only internet users from 2010 to 2015 (in millions). This statistic, from statista.com, shows an estimate of the global number of mobile-only internet users from 2010 to 2015.

Global number of mobile-only internet users from 2010 to 2015 (in millions)


The top competency for designers in 2015 by AIGA is:

#1: Top competency: Ability to create and develop visual response to communication problems, including understanding of hierarchy, typography, aesthetics, composition and construction of meaningful images

The second top competency by AIGA for designers in 2015 is:

#2: Ability to solve communication problems including identifying the problem, researching, analysis, solution generating, prototyping, user testing and outcome evaluation



40% of people will leave a website if it takes more than 3 seconds to load. — Econsultancy


4 out of 5 consumers shop on smartphones — Comscore


40% of people will choose a different search result if the first is not mobile friendly. –Skillcrush


The following graph depicts mobile app traffic share in the US by smartphone operating system by StatCounter. This graph is relevant to web design statistics as a responsive web design and marketing consideration.

Mobile app usage

You have 10 seconds to leave an impression and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave. — NN Group


Chrome is the dominant web browser in 2015 with 62.5 % market share


Browser Statistics - web design statistics 2015

Internet Explorer Statistics in 2015

The Internet Explorer market share decreased from 88.0 % in 2003 to 8.0 % in 2015.

Internet Explorer Statistics

Mobile devices make up 5.01 % of the total web device market share.

The most popular screen sizes going into 2015.

  • The most popular screen size for desktops in 2014 was 1440×900.
  • The second most popular desktop screen size was 1600×900 in 2014.


Once your page loads, users form an opinion in .05 seconds. — Kinesis Inc.


Web statistics - 2015 - year over year growth


The number of global internet users passed 3 billion in early November 2014. — WeAreSocial


website stats 2015 - Morgan Stanley's analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015.

mobile web statistics - website design


When it comes to the top 100 sites analyzed, only 11.8% of these sites use responsive web design. — Akamai


Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.  — Hubspot, January 2015


Improve lead generation efforts. B2B lead generation agency.


  • Web browser statistics from W3 Schools.
  • Comscore, From Brick-and-Mortar to Mobile Click-and-Order: Which Retailers are Carving Out Space in the M-Commerce Market?, http://www.comscore.com/Insights/Press-Releases/2012/9/Retailers-Carving-Out-Space-in-the-M-Commerce-Market
  • Skillcrush, 9 Mobile Statistics That Will Make You Learn Responsive Web Design, http://skillcrush.com/2014/11/11/9-mobile-statistics/
  • Econsultancy, Site speed: case studies, tips and tools for improving your conversion rate – https://econsultancy.com/blog/10936-site-speed-case-studies-tips-and-tools-for-improving-your-conversion-rate
  • NN Group, How People Read on the Web: The Eyetracking Evidence – http://www.nngroup.com/
  • We Are Social, Digital, Social & Mobile in 2015, http://wearesocial.sg/blog/2015/01/digital-social-mobile-2015/
  • Kinesis Inc, The Truth About B2B Web Design and Why You Should Invest in It, http://www.kinesisinc.com/the-truth-about-web-design/
  • Akamai, Responsive Web Design Adoption, 2014, http://www.guypo.com/rwd-2014/
  • Statista – http://www.statista.com/statistics/271389/number-of-worldwide-mobile-only-internet-users/
  • Hubspot, The Ultimate List of Marketing Statistics, http://www.hubspot.com/marketing-statistics

Ironpaper is a results-driven digital marketing agency. Ironpaper integrates design, technology and marketing for the web to drive meaningful results for clients. We are based in New York City and Charlotte, NC.