This eBook explains where B2B marketers should focus efforts to achieve growth in 2022.
As growth goals for 2022 evolve, B2B marketers will need to re-evaluate how to bring true sales qualified leads into the funnel, and continuously prime the pipeline for success.
→ How B2B leaders are shifting priorities in 2022.
→ Why B2B marketers must prioritize their buyers' needs at every stage of their journey.
→ B2B marketing tactics that produce a clear ROI.
The survey shows how companies are responding to:
→ The new role of messaging across the buyer's journey.
→ Lengthening sales cycles and the critical function of lead nurturing.
→ A world without lead acquisition driven by in-person events.
Ironpaper used SurveyMonkey Enterprise Services (now part of Momentive) to interview 180 B2B leaders with business and/or marketing decision-making capabilities.