As growth goals evolve, B2B marketers must re-evaluate how to bring true sales-qualified leads into the funnel and continuously prime the pipeline for success.
This research report explores:
→ How B2B leaders are shifting priorities.
→ Why B2B marketers must prioritize their buyers' needs at every stage of their journey.
→ B2B marketing tactics that produce a clear ROI.
The survey shows how companies are responding to:
→ The new role of messaging across the buyer's journey.
→ Lengthening sales cycles and the critical function of lead nurturing.
→ A world without lead acquisition driven by in-person events.
Survey of 180 B2B leaders with business and/or marketing decision-making capabilities.