This eBook explains where B2B marketers should focus efforts to achieve growth in 2022.
As growth goals for 2022 evolve, B2B marketers will need to re-evaluate how to bring true sales qualified leads into the funnel, and continuously prime the pipeline for success.
→ How B2B leaders are shifting priorities in 2022.
→ Why B2B marketers must prioritize their buyers' needs at every stage of their journey.
→ B2B marketing tactics that produce a clear ROI.
The survey shows how companies are responding to:
→ The new role of messaging across the buyer's journey.
→ Lengthening sales cycles and the critical function of lead nurturing.
→ A world without lead acquisition driven by in-person events.
Ironpaper partnered with SurveyMonkey Enterprise Services (now part of Momentive) to interview 180 B2B leaders with business and/or marketing decision-making capabilities.
Research Report: Three Critical Focal Areas for B2B Marketers in 2022
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.
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