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Oct 28, 2014 11:43:45 PM

Growth of Internet usage in the Middle East and Africa

In eMarketer’s fifth annual “Global Media Intelligence Report,” an estimated 336.5 million people living in Africa and the Middle East will access the internet at least once a month during 2014. That number clocks in at nearly 25 percent more than was what estimated in 2013.

Internet usage in Africa and the Middle East

Here is the estimated growth of Internet usage in the Middle East and Africa

2012 – 225.9 million, a 39.7 percent change from the previous year

2013 – 298.5 million, a 16.7 percent change from the previous year

2014 – 336.5 million, a 12.7 percent change from the previous year

2015 – 370.8 million, a 10.2 percent change from the previous year

2016 – 403.1 million, an 8.7 percent change from the previous year

2017 – 431.3 million, a 7.0 percent change from the previous year

2018 – 457.6 million, a 6.1 percent change from the previous year

Smart phone users have also jumped considerably around the Middle East and Africa. In Kuwait, the percentage of users jumped from 49 percent in 2012 to 69 percent in 2013. In Lebanon there was a 27 percent difference from 2012 to 2013, with numbers jumping from 36 to 63 percent. Penetration was the lowest in Egypt, with 5 percent in 2012, and only 6 percent in 2013.

In 2012, there were almost 65 million smart phone users. In 2013, 93.3 million. By the end of this year, there will be 122.4 million smart phone users. The study found that the numbers steadily increase, and by 2018, there will be 221.1 million smart phone users, or 14.8 percent of the Middle Eastern and African population.

Finally, the study noted that tablet purchases are also on the rise for the region. By the end of the fourth quarter of 2013, shipments of tablets grew 111 percent year over year, or 3.45 million for that quarter alone.

Sources:

  • “Smartphone Usage Continues Fast Growth in Middle East and Africa.” 2014. EMarketer.com
  • “Internet Usage.” 2014. ETC-Digital.org
  • “Middle East State of Digital 2014.” 2014. SlideShare.net
  • https://www.flickr.com/photos/crashdburnd/6350744524/