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© 2008 Ironpaper Design.
Web Design
Ironpaper takes a strategic approach to web design. We work with our customers
goals and dreams at the forefront of our innovation. We create business focused
solutions that build customer loyalty and growth. We work with businesses and organizations in many industries and of many sizes--both for profit and non-profit objectives. We build websites and networks with these purposes in mind: to build strong brands, clear visibility,
strengthen customer relationships, improve clarity of purpose and grow your business or organization.
Our focus is quality work and exceptional results.
View Clients and Projects >>
Read more about our design philosophy >>
Web Development, Programming and Integration
We develop web applications and tools that can be used both publically or as an extranet. Our applications can empower your business by streamling work processes
or building user interactivity to expand customer loyalty. Our development process is agile and efficient. We can build custom and accurate tools such as Content Management Systems, File Sharing Systems, Widgets, Mash-ups, Client Resource Management Tools, Portal Servers, Photo and Portfolio Galleries and much more. We can also work with existing software to create a custom experience utilizing and extending pre-build, third-party tools and open source code. For example, we work with many third party systems such as: Drupal, Joomla Portal Server (CMS), OS Commerce, Virtue Mart, NitroSell Commerce and many more. The technology base to our solutions can be custom developed to fit your organization or can incorporate open source or third party solutions in an innovative or unique way.
Web Development
File Management Systems
eCommerce and Online Stores
Online Marketing
Ironpaper has helped numerous organizations achieve profound results with scoring
high on search engines such as Google. Many of our clients have become number
one in very elite search rankings directly because of our actions and strategies.
We use tried and true approaches to build long-term results. Our strategy and
actions adapt to each of the new Google updates. Ironpaper builds strategic online marketing solutions through online advertising distribution, Pay Per Click or PPM models, social networking channels, development of online tools, blogging channels, link building, content development, SEO, media buying and network development.
Additionally, we provide coaching
and workshops for further assistance with long-term growth.
Read more about Online Marketing Services >>
Read specifically about Search Engine Optimization >>
Approach to online marketing
SEO: Search Engine Optimization and Online Marketing
We strategically plan an optimization program and build all the necessary components
to allow your company's website to have maximum online exposure. Ironpaper will
also rebuild your website or re-tool your existing website to gain higher ranking
in search engines and build greater visibility on the web. Our SEO services often involve
data collection about existing web performance, client education and training, press release distribution and optimization, strategic
development, content production, Pagerank / organic query advancement actions, event marketing co-ordination and system / content audits. We work we many individuals and teams to teach principals and concepts of search engine optimization.
Our mission will be to enable your team to conduct a more successful marketing approach based on the core
assests of your business. We can walk less experienced users through the basics of networking, content analysis,
site analysis, and practical approaches to online marketing and pagerank growth. More experienced users may be instructed on approaches that
deal directly with the success of specific markets and new, innovative techniques with network development and marketing.
Ironpaper has consulted numerous companies with SEO (Search Engine Optimization) or Search Engine Marketing and has helped many of its clients achieve first page results for highlycompetitive search queries such as: "web design new york", "boxing gym", "Kentucky bars", "Kentucky business", "Shaolin", "jobs in nyc", "graphic design new york", "yoga classes new york", "yarn store new york", "branding nyc", "yahoo shopping logo", "wine cellars", and many more.
Search Engine Optimization and Marketing
See the seo portfolio >>
Graphic Design
Graphic Design is a practice of aesthetic, critical thinking, strategy, conceptualization and distilled communication.
Graphic design is a value additive business requirement. The successes of many companies and compaigns are often elevated
by the organization's ability to deliver their message. This is the resonsibility of design.
Design comes in all shapes and sizes--and we deliver most all of them... Ironpaper
will fulfill any graphic needs--including layout design, logo and icon design,
design for company identity, brochures and cards, multi page books, advertising,
etc. Often times graphic materials need to be produced under restrictive time constraints; we
produce results in demanding timeframes with quality and purpose.
Read more on our Graphic Design services >>
Web Based Campaigns
Online campaigns can effect both human opinion, behavior and choices. Ironpaper will help build, strategize or produce campaigns for commercial, political or cause based issues. We use both traditional and emerging techniques for accessing target audiences and delivering the right message. There is no restriction on campaign sizes--we can work with single issue and on-going causes or develop solutions for more dynamic, result-specific campaign. In addition to planning and strategy, we build tools, software, and communications that can serve as concrete deliverables for a pre-established campaign.
Examples of such deliverables could be: design or branded messages ( either visual or language based ), web based systems for reporting, stats, organization or external communications, advertising, video or viral messages, or campaign websites.
Web Operations Management and Services
There can be numerous tasks in the day to day operation of a web-based business or campaign. Ironpaper can help with these operations for a temporary period or with a longer term agreement. Such tasks may include: performance monitoring and management reporting, maintenance and updates, ongoing documentation, training and development, disseminating skills internally (within an organization), ongoing testing and quality assurance, content production and statistical analysis.
Training
Video and TV
Ironpaper is a media agency that focuses on web and business development. Video is a vital medium for engaging and expanding an audience base.
Video can enliven any online campaign and place your message within the limelight of your potential audience's interest. TV production can be a way to further expand your campaign into a more tradition venue for increased saturation. Our video team is light-weight and flexible which allows us to work with larger organizations or provide production services to organizations who previously would have never considered such options.
Take a look at a video project >>
eCommerce
Do you want to take your business online and achieve the best results? Ironpaper
will build an eCommerce website or develop an eCommerce extension to an existing website. Our eCommerce applications are shaped to
take your business into a successful future. Manage your entire business
online through a series of applications that enable your customers to access your business 24/7 from the
comfort of their own home. eCommerce also serves as a significant marketing tool for brick and mortar stores, as a
way to build brand recognition and visibility. eCommerce applications can be retrofitted to current websites or build as add-ons
into current systems or sites. eCommerce websites can also range in complexity to being relatively simple or inexpensive
to unique and custom tailored powerhouses of marketing and commerce.
ecommerce solutions >>
Flash Development and Design
Flash is a great way to provide your users and customers with an engaging and
memorable experience. If handled right, Flash can be one of the best ways to
present video, animation and spice up advertising on the web. We build a broad
range of Flash applications for both on and offline. Flash can also be a very helpful technology for building
security around videos, photos, sound and other media, as well.
Branding and Narrative Creation
Branding is the symbolic embodiment of all the information connected to a company.
The act of branding can be the art of communicating an identity and aura about
an organization or product, guiding and controlling the accumulation of user
experiences regarding your company, guiding public perception, and information
that displays, presents, or reveals the identity of your organization. Brand
development is vital to the success of your business, and in each activity that
you perform to enhance your business, branding needs to be a vital concern.
Information Architecture ( IA ) and System Usability Mapping
Information Architecture is essential for the development of large scale
web projects. System mapping, planning and re-design will allow current web networks
to perform better. Information Architecture allows for clear and systematized communication
with dev. teams and business rules. Screen design can be preceeded by a logical analysis of layout,
function, usability, and process flows.
Audit of Website, Design and/or Business Process
We can audit business tools and assets to help discover advantages and reveal weaknesses within your business process and strategy.
A website audit can comprise a strategic analysis
of current tools, functionality, and business approach(es) online. Fulfillment can be in the form
of paper reports, sit-down consulting, presentations and proposals, or system development.
Design is a vehicle for communication and loyalty building. Ironpaper can audit
your current design and strip away the ineffective design elements. Ironpaper
will make each design element purposeful and cohesive, resulting in a presentation
composite that provides a solid brand experience.
Consulting and Effectiveness Strategy
Ironpaper will help you build and refine your business strategy. Make use of
Ironpaper's specialized knowledge and a tactical approach to online business
or building a solid customer base. Our consulting services can be tailored to
large businesses and even small start-ups. We provide information, tools, reports,
services and consultation for specialized topics or with company wide perspective.
Our consulting services can cover any of the topics listed within our services
page.
Effectiveness Coaching can also be a great service for small and medium sized businesses.
Ironpaper will coach you or your team on tactical approaches to your business.
The subjects for coaching may be campaign effectiveness, web marketing for
target audiences, cost-cutting marketing/advertising approaches, branding
and brand development strategies, or visual presentation. Effectiveess Coaching can also be
a good option for large scale businesses and corporations for training a team in tactical strategy for
online business development or design.
Web Software Tools, File Management and Presentation Systems
Ironpaper is an innovation company. We will build web tools to empower your
business. These tools can plugin to your current website or operate independently
of your main platform. Such tools could be traffic or data analyzers, polling
or data collecting components, online media storage structures, dynamic
slide shows, file organization systems, portfolio displays or independent media presentations, or internal, stand-alone
communication devices.
Web Based File Management, Version Tracking and Presentation Systems
Content Development
Ironpaper will develop content for your business campaign. Captivate your users
and build search engine ranking while positioning your brand with content developed
for that purpose. Content development can take diverse forms, such as traditional
copy writing or new media formats such as photo slide shows, video, or podcasting with
audio. Content development is an essential practice for businesses wishes to
improve their online user retention, drive and increase sales, set SEO based
marketing goals or clarify your brand's message.
Online Advertising and Online Viral Ads
To put your business "out there" and "before the right audience" is an essential step for that organizations ability to communicate.
We help with both the message
and locating the right venue. Online advertising can take different shapes. From photo
based banners, Flash animated media to video based ads with clickable links or enigmatic puzzles
and games, advertising is the action of engaging customers.
Network Affiliate / Partnership Marketing and Media Buying
We build supporting networks for long-term page rank development, perform keyword and search term analysis
on current networks and websites, build page rank and search query result performance, and refine Search Engine Marketing
processes within websites and networks. In addition, we can research and purchase paid advertising and link positions within established websites.
A core element of this service is the research of and a web history audit of the potential sites for the purchases. Media Buying can fit within a strategy based campaign for excellent results.
Please feel free to browse our network affiliates or join the extended network of Ironpaper - IPD Network.
Ironpaper Ad Server Network
Ironpaper and the IPD Network helps monitize sites and connect web assets to transaction properties through an internal ad network. Our ad platform allows publishers and advertisers to access real time information and statistics regarding their properties and track performance. This network can connect same business properties through the ad system to feature products or services...as well as transfer network traffic between sites. In Addition, our ad network can be used to test website effectiveness or ad inventory effectiveness prior to lauching ads on a greater scale (ad testing).
IPD Network
Additional Services
eCommerce
How does strategy apply to design?