People have different reading habits online than they do offline.Online, people tend to scan. They scroll through an article quickly and form an impression. Looking for words, highlighted concepts, photos and commitment level, readers decide whether they need to commit time or if anything "grabs" them.
For this reason, bloggers and website authors need to design their content. Additionally, well-designed content can be good for SEO and social media marketing. Well-designed content can attract more links, social shares and bookmarks.
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The marketing industry is transforming significantly due to generative AI and increasing market complexity. Gartner's prediction of a 25% decline in traditional search traffic suggests that the era of search engines is dying. AI tools, particularly...
The Crowded Arena of the IT Marketplace Updated December 2024 The Information Technology (IT) landscape is experiencing rapid growth and intensifying competition. IT spending is projected to reach nearly 5.1 trillion U.S. dollars in 2024, a...
Marketing healthcare technology presents unique challenges that differ significantly from other industries. The complexity of medical products, the stringent regulatory environment, and the diverse needs of healthcare providers create barriers that...
