B2B Articles - May 14, 2009 10:41:40 PM

Increasing Trend For Psychedelic, Pop, Backgrounds In Contemporary Logo Design

Complex, multi-colored, layored, flat patterns are an increasing trend in logo design and branding recently. From the Museum of London, 2008, redesign which transformed the institution's identity from a flat, red box of hyper-mod-simplicity to a multi-layered, color orgasm of neo-retro whimsicality. Many prominent institutions have adopted this expression of vibrant spirit through visual design, such as 101 princess St ( A Manchester Office Building ), and Corporate Relocations, Africa. The prism of flat pop color both using organic shapes and rectilinear patterns have a playful sense and boundless inventiveness which large institutions may view as forward thinking.

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