B2B Articles - Jan 26, 2013 10:07:44 AM
This update will certainly cause eCommerce managers, digital marketers and media managers to pay attention.
The ranking update will focus on the total "watch time" for a video--the amount of time a video is played. Ultimately the longer users watch a particular video will matter more than how many times people view it. Many marketers may find solice to this ranking challenge in user-generated video, as user-generated videos are more than informative typically. User-generated video content is often funny, which can provoke Youtube users to stay and watch longer. It seems apparent that the underlying intent of this ranking update is to measure a video’s impact and engagement.
Ultimately, quality may be a focus for user-generated video after all--"less clicking, more watching" using Google's words.
This will affect eCommerce marketers in a meaningful way, because, as many of us know, video testimonials and product demos or tours are impactful and can be influential on a buyer. User-generated video may become a much longer focus for eCommerce marketing, over self-published video.
A few tips for marketers and eCommerce website owners:
First-party data marketing
SEO for B2B
B2B Marketing for IoT Companies
B2B Product Marketing
B2B Software Marketing
IoT go-to-market strategy
HubSpot for ABM
Go to market strategy
Marketing for IT Companies
B2B lead generation
B2B Marketing and Growth Agency.
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