B2B Articles - Mar 2, 2013 11:51:52 AM

Marketers beware, users love their mobile devices

Mobile devices allow users to access content and the internet on the run, and for this reason, users are increasing addicted to their devices.

The mobile experience is not just a technology requirement. It is a new way of approaching content, interactivity and search.

mobile marketing analytics since 2011

As the percentage of Internet usage by mobile devices and tablets continues to expand, marketing agencies will need to shift priorities to address the user behavior inherent in these devices.

Behavior patterns. For example, 91% of all U.S. citizens have their mobile device within reach 24/7. (Source: Morgan Stanley). SMS messaging can plug into the customer journey, especially for users with feature phones, but this decision is dependent on your customer demographic. Another consideration is timing, which is more vital than ever with mobile devices. Contextual messaging can increase the effect. As the growth of online mobile usage continues, agencies of all types on orientations will be forced to consider their mobile strategy and channel preferences of their customers.

The growth of mobile is clear rising from 12.59% in Q4 of 2011 to 23.14% in Q4 of 2012, and the priorities are evolving fast for all industries when it comes to online mobile user-experience. Whether approaching mobile by designing apps or through responsive mobile design, one thing is known--the device affects user-behavior.

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