B2B Articles - Apr 20, 2013 11:54:21 AM
Email marketing can be a powerful tool for the marketing and building of support for schools and education institutions. Understanding the best practices for email marketing and then integrating email marketing into a larger, integrated campaign should is the best way to drive results.
Not all education institutions have the same needs or goals, but recruitment, fundraising and other forms of community support are a few potential uses for email marketing for an education institution.
In addition, social email newsletters help to keep learners, teachers, parents and their associations informed and productive. This method of communication builds trust, loyalty and happiness within a community if it is relevant and useful.
A recent survey by Marketing Sherpa outlined the tactics that organizations (not just education organizations) use for email marketing.
The email inbox is a highly competitive environment, where possibly hundreds or thousands of messages are vying for attention of the owner. Creating and designing relevant messages is key to increasing the open rate and connecting to a user.
Emails should be tied to an online destination, school website or expanded story, where an email recipient can take further action. It is important to not overwhelm an email recipient within their inbox--the ability to click away is too tempting for many users.
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