B2B Articles - May 26, 2013 10:01:25 AM

Social sharing leads video discovery for mobile

According to a report by Telly and conducted by Harris Interactive, 35% of mobile device users watch videos on their device. Interestingly, with this group of mobile users, 67% find the video content by way of social sharing and recommendations--including social networking applications, mobile email or text. Search engine discovery is another large driver of video content discovery--representing 41% of mobile video watchers.

mobile video discovery

Younger adults between the ages 18-­34 are much more likely to watch video content on their mobile device than other age groups:

  • Ages 18-­34(65%)
  • Ages 35-­‐44 (43%)
  • Ages 45-­‐54 (31%)
  • Ages 55+ (12%)

Discovery of videos online

  • 67% watch videos that are shared by social recommendations
  • 64% search for videos using a mobile app like the YouTube or Vimeo apps
  • 45% watch videos that are shared by their friends / connections on a social network mobile app
  • 41% watch videos via search engines on their mobile device
  • For more stats see the report: https://s3.amazonaws.com/twitvid-blog/Telly_Harris_Study_Final.pdf

REPORT STATS: Conducted in the United States between from April 22-­‐24, 2013 among 2,066 adults ages 18 and older (of whom 1,879 were identified as mobile device owners). The study was conducted using the Quick Query omnibus product.

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

Ironpaper Twitter Ironpaper Linkedin