B2B Articles - May 25, 2013 11:56:02 AM
Although there is a lot of contention as to whether the naming of Penguin 2.0 is appropriate and justified, the impact of the search update is certainly something to take seriously. SEO is adapting to the times--with a greater focus on social engagement and stronger enforcement on natural link-building (in a more PR-style).
This update will guide the direction that SEO takes in the future and will determine it's methodology and goals as applied by professionals. One of the major areas of focus for this search update will be the importance of authority and topically-relevant content. Google has even added a new authority measurement called AuthorRank that is bound to one's Google Plus account. The new measurement gives Google a chance to associate an author with her/his content, which will allow for an extended view of influence through Circles and relationships. An author's influence will help inspire search ranking.
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