Nov 4, 2013 7:31:37 AM
A new report for the Interactive Advertising Bureau (IAB) indicates that very few company’s websites are designed and coded to be Responsive. Responsive Design, which has emerged as the most effective technique to build a modern website, controls how a site looks on mobile, tablet and desktop devices. The UK study suggested that 11% of the highest spending advertisers’ had mobile optimized websites. Brands included in this survey include Nissan, Microsoft and Chanel.
Incorporating a Responsive Design strategy has a positive impact on conversion. For example, after converting their website to Responsive, O’Neill Clothing found that on iPhone and iPad:
Similarly, Skinny Ties launched a Responsive site in October 2012 and within a matter of weeks noticed a massive improvement on sales:
Separate research done by Econsultancy has found that the proportion of organizations that are designing their websites specifically for mobile phones (35%) and tablets (23%) has increased by 10% in both cases since 2011. However, four in five companies still don’t optimize their websites specifically for mobile phones or tablets. These companies are only hurting themselves, as 62% of companies that designed a website for mobile and 64% of companies that designed a website for tablets have seen an increase in conversion metrics.
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