B2B Articles - Jan 5, 2014 6:52:48 PM
According to newly-released data from Janrain, Google is gaining popularity for use as an authentication/login system within third-party web applications and websites. During Q4 2013, Facebook remained flat with 45% share of logins, compared to Google's gain of 2.5% points. Google's marketshare for social logins is about 35%. This 10% difference between the two is growing more narrow--and has never been closer than now.
Twitter trails Google, Facebook and Yahoo with 5.7% social login marketshare.
Google recently updated it's Google+ sign-in system to make it easier for web development and the creation of third-party applications and websites. The updates included:
SOURCE: Janrain, Social Login Trends Across the Web for Q4 2013, https://janrain.com/blog/social-login-trends-across-the-web-for-q4-2013/
10 East 33rd Street
New York, NY 10016
First-party data marketing
SEO for B2B
Customer journey strategy
Marketing for IoT Companies
B2B Product Marketing
IoT go-to-market strategy
HubSpot for ABM
Go to market strategy
Marketing for IT Companies
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.