B2B Articles - Jan 5, 2014 6:52:48 PM

Google gains on Facebook for web app logins

Both Google+ and Facebook offer API login functionality, which essentially acts as a passport system to allow third-party web developers to build authentication systems.

According to newly-released data from Janrain, Google is gaining popularity for use as an authentication/login system within third-party web applications and websites. During Q4 2013, Facebook remained flat with 45% share of logins, compared to Google's gain of 2.5% points. Google's marketshare for social logins is about 35%. This 10% difference between the two is growing more narrow--and has never been closer than now.

social login marketshare for web development


Twitter trails Google, Facebook and Yahoo with 5.7% social login marketshare.

Google recently updated it's Google+ sign-in system to make it easier for web development and the creation of third-party applications and websites. The updates included:

  • Support for all Google account types.
  • Easy migration from other auth methods
  • Incremental auth. - Request users for specific permission scopes

SOURCE: Janrain, Social Login Trends Across the Web for Q4 2013,  https://janrain.com/blog/social-login-trends-across-the-web-for-q4-2013/

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

Ironpaper Twitter Ironpaper Linkedin