B2B Articles - Feb 26, 2014 11:13:45 PM
Despite mobile device technology playing an ever-growing position in the marketing endeavors of software and other technology companies, few businesses plan to boost their mobile spending over the next year.
The numbers come from a yearly survey by the Software & Information Industry Association of marketing executives at over 100 member and non-member companies.
Still, although the numbers appear quite good, only 16 percent of executives said they have plans to expand their budget distribution to expand their company’s mobile technologies. Regardless of how well mobile technologies has played a role in social media awareness, enterprise mobility, or other forms of customer interaction, many firms have yet to set aside the necessary funds to grow that market. In fact, only 46 percent of those who took the survey said they see social media as a successful way to boost brand awareness and drive traffic. Only 38 percent plan to increase spending on social media this year, down a whopping 20.5 percent from last year’s projected allocation.
Other numbers from the survey found that:
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