Feb 1, 2014 1:19:55 PM
A new study by the Consumer Electronics Association (CEA) sheds some light on tablet ownership in the US. About 44% of US online consumers owned tablets as of December 2013. The Pew Research Center’s Internet & American Life Project adds to this market insight by sharing a similar number... About 42% of US adults now own a tablet says a recent Pew survey from 2014. There has been an 8% in tablet ownership from 4 months ago.
The Pew Research Center study also explored demographic information about tablet ownership. Here are some top-level findings:
Another interesting finding comes from the Consumer Electronics Association (CEA) poll:
This data shows the importance of tablets and mobile responsive web design for enterprises, eCommerce and for marketing in general. It is growing increasingly vital for businesses to adopt and iterate a mobile strategy. Such a strategy should extend beyond just the brand website, and should be considered within multiple communication platforms for a brand.
DATA on US tablet market:
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