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Mar 22, 2014 11:12:33 AM

Video and rich media ad performance scores high

Mobile interactive and animated advertising is gaining in performance and popularity.

According to a report by Millennial Media, mobile ads that have integrated interactive and animated features dramatically surpassed standard banner ads last year. This performance was seen across a range of verticals the report stated.

video advertising metrics

The year-in-review analysis showed how education marketers earned CTRs that were on  3.5x larger than standard banners for video and rich media ads. All of the top 10 verticals had a minimum of 1.7x higher performance for video and rich media ads over standard banner ads.

SOURCE: Millennial Media - https://www.millennialmedia.com/mobile-intelligence/smart-report/