headerIMG

B2B Articles - Mar 22, 2014 11:12:33 AM

Video and rich media ad performance scores high

Mobile interactive and animated advertising is gaining in performance and popularity.

According to a report by Millennial Media, mobile ads that have integrated interactive and animated features dramatically surpassed standard banner ads last year. This performance was seen across a range of verticals the report stated.

video advertising metrics

The year-in-review analysis showed how education marketers earned CTRs that were on  3.5x larger than standard banners for video and rich media ads. All of the top 10 verticals had a minimum of 1.7x higher performance for video and rich media ads over standard banner ads.

SOURCE: Millennial Media - https://www.millennialmedia.com/mobile-intelligence/smart-report/

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

Ironpaper Twitter Ironpaper Linkedin