Video and rich media ad performance scores high

Video and rich media ad performance scores high

Mobile interactive and animated advertising is gaining in performance and popularity.

According to a report by Millennial Media, mobile ads that have integrated interactive and animated features dramatically surpassed standard banner ads last year. This performance was seen across a range of verticals the report stated.

video advertising metrics

The year-in-review analysis showed how education marketers earned CTRs that were on  3.5x larger than standard banners for video and rich media ads. All of the top 10 verticals had a minimum of 1.7x higher performance for video and rich media ads over standard banner ads.

SOURCE: Millennial Media –

A CMO's Guide To B2B Lead Generation - eBook download

Ironpaper is a digital agency agency based in New York City. Ironpaper integrates design, technology and marketing for the web to drive meaningful results for clients.

Webintel Marketing and web design tips - This entry was posted in Industry News and tagged , . Bookmark the permalink.