B2B Articles - Apr 1, 2014 11:04:46 PM

What social network drives the most engagement?

The new Shareaholic ”Social Referrals That Matter” report examines six months of website traffic that reaches 250 million unique monthly visitors in order to get a sense of what social network drives the most engagement.

Social media referral data for each major social network

  • YouTube is the top referrer from a marketing perspective. Youtube drives the highest engaged traffic.
  • Sure, Google+ and LinkedIn refer the least social referrals of the group, those two networks drive some of the best engagement.
  • Twitter and Facebook referrals are similar in their engagement qualities. The two social networks tie for bounce rate, pages per visit and time on website.
  • Pinterest has been demonstrating weaker than expected performance within the Shareaholic report
  • StumbleUpon is one of the largest drivers of referrals, but the engagement for Stumbleupon is low.

See also: Why You Should Use Google+

SOURCE: blog.shareaholic.com

The Shareaholic report explores 6 months of data (September 2013 – February 2014) across their network of 200,000+ websites.

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