B2B Articles - Jun 3, 2014 9:40:17 AM
A new study by Movable Ink for the Q1 2014 US Consumer Device Preference Report found that fewer people are opening emails on their desktops. Following the continuing trend, the study says, is that people are opening emails on mobile devices instead:
Since Q4, mobile device use for opening emails increased slightly from 65 percent.
As far as which mobile devices were opening emails, Moveable Ink covered those numbers as well. With only 34.36 of emails being opened on a desktop, here’s how other devices stacked up:
The study also covered what times of day were the most and least popular for opening emails. The peak time for smartphone users was early morning between 6am and 8am. The peak for desktop users was around 5am, but hit its lowest point in between 6am and 7am. Peak email opens for tablet users occurred in between 8pm and 11pm.
Source: “Mobile Devices Drive 66 Percent Of Email Opens — Report.” 2014. Marketingland.com
“Mobile Devices Drive 66 Percent Of Email Opens — Report.” 2014. Soctrends.com
“Report Says 66% of Email Opens Occur on Mobile Devices.” 2014. Bmielite.com
Image credit: Mikeman22: https://en.wikipedia.org/wiki/File:Mail-icon-ios-7.png
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