Jun 17, 2014 4:58:48 PM
Some companies may not be willing to divulge their statistics if they believe them to be below average, especially in comparison to their competition. But in terms of marketing, it may be surprising to find that what some companies consider below average, is actually the average.
Silverpop, a digital marketing software company focused on marketers and customer experience, recently released a report about the open rate and click-through rate for marketing emails. They took their data from roughly 3000 brands and from 40 different countries. Here’s what they found:
“Email marketing benchmarks 2014: how do you stack up?” 2014. Econsultancy.com
“Silverpop Study Reveals Relevancy Key to Engaging Customers through Email.” 2014. Silverpop.com
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