B2B Articles - Jun 17, 2014 4:58:48 PM
Some companies may not be willing to divulge their statistics if they believe them to be below average, especially in comparison to their competition. But in terms of marketing, it may be surprising to find that what some companies consider below average, is actually the average.
Silverpop, a digital marketing software company focused on marketers and customer experience, recently released a report about the open rate and click-through rate for marketing emails. They took their data from roughly 3000 brands and from 40 different countries. Here’s what they found:
“Email marketing benchmarks 2014: how do you stack up?” 2014. Econsultancy.com
“Silverpop Study Reveals Relevancy Key to Engaging Customers through Email.” 2014. Silverpop.com
10 East 33rd Street
New York, NY 10016
First-party data marketing
SEO for B2B
Customer journey strategy
Marketing for IoT Companies
B2B Product Marketing
IoT go-to-market strategy
HubSpot for ABM
Go to market strategy
Marketing for IT Companies
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.