Jun 9, 2014 4:46:41 PM
With the decrease of Facebook’s organic reach, digital marketers are finding it harder to utilize Facebook as a method for reaping marketing benefits. But given the recent stats of Facebook’s reach, companies can turn that decrease in reach into monetary success.
Facebook is still a main factor in driving sales via word-of-mouth. Social media traffic from Facebook accounts for 63 percent of sales to e-commerce stores. In 2013, e-sales saw a 129 percent jump in order volume, thanks to referral traffic from Facebook. Facebook is also responsible for revenue of $17 per fan from flash sales.
Facebook is also helping amplify SEO factors. In fact, seven out of the top eight SEO ranking factors are social:
For a page on Facebook that has 500,000+ likes, studies have shown that the page’s organic reach is down 2 percent, thanks to fake “likes” clogging up the page. To combat this, research found a number of methods and paired them with example stats that reveal how businesses have raised their Facebook marketing strategy.
“How to Turn Customers Into Brand Promoters on Facebook [Infographic]” 2014. Blog.hubspot.com
“How to Turn Customers Into Brand Promoters on Facebook .” 2014. Inbound.org
555 8th Avenue
New York, NY 10018
WordPress web design
HubSpot CMS Developer
Cyber Security Marketing
Value Proposition Design
Marketing for IT Companies
B2B lead generation
Marketing audit services
Grow your B2B business boldly. Ironpaper is a specialized, B2B agency. We build growth engines for marketing and sales success.