B2B Articles - Jun 9, 2014 4:46:41 PM
With the decrease of Facebook’s organic reach, digital marketers are finding it harder to utilize Facebook as a method for reaping marketing benefits. But given the recent stats of Facebook’s reach, companies can turn that decrease in reach into monetary success.
Facebook is still a main factor in driving sales via word-of-mouth. Social media traffic from Facebook accounts for 63 percent of sales to e-commerce stores. In 2013, e-sales saw a 129 percent jump in order volume, thanks to referral traffic from Facebook. Facebook is also responsible for revenue of $17 per fan from flash sales.
Facebook is also helping amplify SEO factors. In fact, seven out of the top eight SEO ranking factors are social:
For a page on Facebook that has 500,000+ likes, studies have shown that the page’s organic reach is down 2 percent, thanks to fake “likes” clogging up the page. To combat this, research found a number of methods and paired them with example stats that reveal how businesses have raised their Facebook marketing strategy.
“How to Turn Customers Into Brand Promoters on Facebook [Infographic]” 2014. Blog.hubspot.com
“How to Turn Customers Into Brand Promoters on Facebook .” 2014. Inbound.org
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