B2B Articles - Jul 31, 2014 9:52:04 AM
Thanks to the unending supply of information consumers can acquire with only their fingertips, people looking to buy products online only have to go a short distance to find all the information they need about the product. It may not be a surprise, then, to learn that in a recent study, 61 percent of consumers said they read reviews online before making purchasing decisions. Reviews are a great way to feel comfortable and validated in a purchase decision and eCommerce websites need to make use of them within their product pages.
Thirty-three percent of consumers in the US review products online after purchasing them. And those reviews help spur on others to make their own purchases. When a product has 50 or more reviews, that product is more likely to have an increase in conversion rates by 4.6 percent. Sixty-three percent of consumers are more likely to buy items from a website that presents user reviews, no matter the number.
Sites that go one step further and have areas dedicated to not only reviews but also customer questions see a tremendous boost in consumer purchases – visitors there are 105 percent more likely to purchase while on the site.
Compared to official descriptions from a product’s manufacturer, consumers see user reviews as more trustworthy as well – nearly twelve times more trustworthy, in fact.
Finally, overall sales can see an upward swing thanks to reviews. Those surveyed said they saw an average lift of 18 percent.
Sources:
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
New York Agency
B2B marketing
B2B Content
Demand generation agency
Digital Marketing
Account-Based Marketing
ABM for SaaS
ABM for energy
Demand generation campaigns
Industry marketing
Privacy Policy
First-party data marketing
SaaS marketing
SEO for B2B
IoT Marketing
B2B Marketing for IoT Companies
HubSpot Agency
B2B Product Marketing
B2B Software Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
ABM for AI companies
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.