B2B Articles - Aug 13, 2014 12:06:56 PM
When it comes to integrating marketing ploys across multiple channels, a new study shows that 67 percent of digital marketers say it is their current priority.
With almost 1,000 marketers participating, Oracle Marketing Cloud researched how brands and businesses are keeping up with cross-channel strategies.
Forty-three percent of those surveyed said they understand their customers’ journeys and accommodate and adapt their channel mix accordingly. Another 30 percent said they employ cross-functional teams to aid integrated marketing. Nineteen percent said they account for the financial results of cross-channel/integrated marketing. Similarly, 14 percent said they measure the benefits and customer retention percentages when it comes to cross-channel/integrated marketing.
Only 7 percent of respondents said their companies are “very much set up to deliver effectively orchestrated cross-channel marketing activities.” Thirty-five percent said their companies do not fully have the abilities to accommodate for such activities.
When asked if they concur with the idea that “messaging, execution, and delivery strategies are fragmented across touch points,” over 60 percent of respondents confirmed their agreement. Twenty-eight percent remained neutral on the statement.
Also see: B2B Marketing Statistics For 2014
Sources:
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
New York Agency
B2B marketing
B2B Content
Demand generation agency
Digital Marketing
Account-Based Marketing
ABM for SaaS
ABM for energy
Demand generation campaigns
Industry marketing
Privacy Policy
First-party data marketing
SaaS marketing
SEO for B2B
IoT Marketing
B2B Marketing for IoT Companies
HubSpot Agency
B2B Product Marketing
B2B Software Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
ABM for AI companies
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.