Aug 2, 2014 10:16:24 AM
A measurement and analytics report conducted recently by Econsultancy and Lynchpin looked at the current era of data-driven marketing. The partnership studied nearly 1,000 digital analysts and marketers about a broad range of topics.
In terms of analytics driving business insights, 92 percent of those surveyed said they agree with the statement “analytics drive actionable recommendations that make a difference to organizations.” On top of that, 40 percent also said that analytics “definitely” drove up actionable recommendations, compared to 29 percent who said the same last year.
Forty-three percent said that analytics helped their business growth by acquiring new customers, and 42 percent also said that analytics improved their marketing ROI.
While analytics can be mostly about the numbers, the majority of those surveyed said that it helped their customer connection to flourish:
The survey also asked which areas digital marketers find have the biggest skill gaps:
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