Oct 22, 2014 9:20:47 AM
For advertisers looking to increase their access and engagement with the LGBTQ community, Facebook seems to be the place to do it. According to a June 2014 report from Community Marketing Inc., 88 percent of lesbian and bisexual female internet users in the US said Facebook is their social media platform of choice for communication. Seventy-nine percent of gay and bisexual males said the same.
The report broke down the interaction with ads from US gay, lesbian, and bisexual internet users:
The study also looked at the changes in the interaction with LGBTQ media according to said users. Of lesbian/bisexual internet users, 39 percent said they increased their visitation to LGBTQ sites and blogs. Twenty-eight percent of gay/bisexual males said the same. The use of LGBTQ dating websites and apps declined, however, with 20 percent of lesbian/bisexual females and 21 percent of gay/bisexual males saying they decreased their use of such dating approaches. There was also an increase in those who used LGBTQ mobile apps – 12 percent from lesbian/bisexual females and 19 percent from gay/bisexual males.
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