B2B Articles - Oct 14, 2014 11:33:22 AM
Ever heard a parent joke around about their child knowing more about their smartphone than they do? A new study by Communicus found that it might not be a joke after all.
Children born in the digital age have much more of an advantage over other age groups – smartphones and tablets have almost always simply been a part of daily life for them. So Communicus focused on ownership of mobile phones or tablets versus those children and teens who borrow a parent’s device. Of US children ages 2 to 5, 1 percent owns a smart phone, while 37 percent use someone else’s. The numbers steadily increase as age does: of children ages 6 to 9, 14 percent own, and 47 percent use. Forty-six percent of children ages 10 to 12 own a smart phone; 71 percent use. Not surprisingly, the percentage for children age 13 to 17 rises considerably: 84 percent own a smart phone, while 94 percent use someone else’s.
Information about tablets tells a completely different story. Thirty-three percent of children aged 2 to 5 own their own tablet, while 71 percent use a parent’s. Of children ages 6 to 9, 46 percent own a tablet, and 83 percent borrow someone else’s. Fifty-seven percent of children ages 10 to 12 own a tablet; 80 percent use. Interestingly, for children ages 13 to 17, the numbers dip: 42 percent for ownership of a tablet, and 65 percent for those who use someone else’s. Teens, it seems, are more inclined to favor smart phones over tablets, while the opposite can be said for the 6 to 12 year old demographic.
The study also took note of those children using electronic devices for schoolwork more than twice a week.
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