B2B Articles - Oct 14, 2014 11:33:22 AM

Teens Prefer Smart Phones Over Tablets [study]

Ever heard a parent joke around about their child knowing more about their smartphone than they do? A new study by Communicus found that it might not be a joke after all.

Children born in the digital age have much more of an advantage over other age groups – smartphones and tablets have almost always simply been a part of daily life for them. So Communicus focused on ownership of mobile phones or tablets versus those children and teens who borrow a parent’s device. Of US children ages 2 to 5, 1 percent owns a smart phone, while 37 percent use someone else’s. The numbers steadily increase as age does: of children ages 6 to 9, 14 percent own, and 47 percent use. Forty-six percent of children ages 10 to 12 own a smart phone; 71 percent use. Not surprisingly, the percentage for children age 13 to 17 rises considerably: 84 percent own a smart phone, while 94 percent use someone else’s.

Information about tablets tells a completely different story. Thirty-three percent of children aged 2 to 5 own their own tablet, while 71 percent use a parent’s. Of children ages 6 to 9, 46 percent own a tablet, and 83 percent borrow someone else’s. Fifty-seven percent of children ages 10 to 12 own a tablet; 80 percent use. Interestingly, for children ages 13 to 17, the numbers dip: 42 percent for ownership of a tablet, and 65 percent for those who use someone else’s. Teens, it seems, are more inclined to favor smart phones over tablets, while the opposite can be said for the 6 to 12 year old demographic.

The study also took note of those children using electronic devices for schoolwork more than twice a week.

Elementary students

  • Laptop/notebook – 44%
  • Tablet – 34%
  • Smart phone – 17%

Middle school students

  • Laptop/notebook – 56%
  • Tablet – 30%
  • Smart phone – 20%

High school students

  • Laptop/notebook – 66%
  • Smart phone – 43%
  • Tablet – 27%


  • “Little Kids Beat Big Kids in Tablet Usage.” 2014. EMarketer.com
  • “Communicus Study Findings Show Demand for Mobile Devices Sky-High for Children.” 2014. Communicus.com
  • “What The Teen Survey On iPhone, iPad And Watch Means For Apple.” 2014. Forbes.com

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

Ironpaper Twitter Ironpaper Linkedin