Nov 15, 2014 1:18:53 PM
A new report from eMarketer looked at the correlation between the US affluent population and digital media consumption. “Affluent,” in this case, indicates a household income of $100,000 or more. They generated data by studying weekly time spent online by generation and income:
Not surprisingly, those households with $100,000-plus incomes are also largest demographic of smartphone and tablet users. Research from comScore found that one-third of mobile and one-third of tablet users have $100,000-plus incomes.
The study breaks down the habits of the affluent on their mobile phone. Eighty-four percent of affluent of all ages use their mobile phone to access the internet; 45.5 percent use it to access social media. Listening to online radio accounts for 25 percent, and newspaper reading, nearly 21 percent. Watching TV/movies and reading magazines come in at 15.7 percent and 14.1 percent, respectively.
B2B Marketing Statistics
Marketing for IoT Companies
HubSpot website design
Account-based marketing agency
Demand Generation for Manufacturing Companies
Go to market strategy
Cyber Security Marketing
Marketing for IT Companies
B2B lead generation
Landing page optimization
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.