B2B Articles - Nov 15, 2014 1:18:53 PM
A new report from eMarketer looked at the correlation between the US affluent population and digital media consumption. “Affluent,” in this case, indicates a household income of $100,000 or more. They generated data by studying weekly time spent online by generation and income:
Not surprisingly, those households with $100,000-plus incomes are also largest demographic of smartphone and tablet users. Research from comScore found that one-third of mobile and one-third of tablet users have $100,000-plus incomes.
The study breaks down the habits of the affluent on their mobile phone. Eighty-four percent of affluent of all ages use their mobile phone to access the internet; 45.5 percent use it to access social media. Listening to online radio accounts for 25 percent, and newspaper reading, nearly 21 percent. Watching TV/movies and reading magazines come in at 15.7 percent and 14.1 percent, respectively.
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