Customer Journey Strategy

A better customer journey can be a strategic differentiator

Ironpaper is a B2B growth agency obsessed with improving how companies build a customer base to power growth.

We align marketing and sales efforts to turn investments into opportunities. Our full-service practice allows us to generate insights and qualified leads that provide real, tangible traction. 

ironpaper b2b marketing services


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We build engagement with ideal buyers while aligning marketing and sales.

For B2B companies, the buyer's journey is long and complex. Customer development can take 3 months to 6 years, depending on the industry. B2B companies need to actively improve their customer journey in order to grow, compete, and win in the market. 

Conversion strategy for B2B

Improve the buyer's journey to win in the marketplace.

A customer journey is a place of inspiration, education, engagement, and qualification. We build the campaigns, tools, components, content, and measurement systems to make the customer journey more effective. 

b2b customer journey

Marketing must be measurable. The job of a marketing team today is to drive both results and insights which forge a path to a better future.

(Jonathan Franchell, CEO, Ironpaper)

team working session marketing goals

Customer & buyer engagement, inspiration, and education.

Buyers must be inspired, engaged, and educated over a long sales process. There are pitfalls throughout. B2B companies need to look across through the customer journey to continuously identify areas of improvement.

The quality of your customer journey is your foundation of growth.

Continuous improvement separates the leaders from the followers in a marketplace. We power insights and engagement systems that make customer development possible. 

marketing sales reporting dashboard

Smart customer development efforts need to measure engagement throughout the buying process. Too many companies focus myopically on specific transaction points and miss the larger opportunity in the market. 

(Jonathan Franchell, CEO, Ironpaper)

Content is the fuel for the B2B growth engine. 

Content is one of the critical components in the B2B growth engine. We provide strategy and execution for great content creation. Storytelling is vital to building profound buyer engagement. 

Ironpaper B2B buyer's journey - content, marketing, websites, and sales.

Customer journey strategy for B2B companies

The customer journey needs to build buyer engagement and increase mind share and wallet share. Ironpaper specializes in building smart and effective customer journeys. 

There are a lot of critical components that make customer journeys perform well. From content to campaigns to sales systems, Ironpaper puts the right pieces in place while measuring and testing for growth. 

  • Analytics
  • ABM
  • Demand generation
  • Content and messaging
  • Conversion strategy
  • Web and digital properties
  • Optimization
  • Campaigns
  • Insights

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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