Ironpaper Insights

B2B Research & Insights > Survey data & insights

Is ABM vital to your company?

About this survey:

Survey question: Is ABM vital to your company?

Notes on data:

Account-based marketing (ABM) focuses marketing efforts on a limited number of high-value targets. Successful ABM holds the potential to improve a company’s positioning, messaging, and relationships with ideal customers.

In a survey conducted among various companies, 50% of the respondents stated that ABM is vital to their company's success. This indicates that many companies value and prioritize ABM in their marketing efforts.

However, 22% of the respondents were unsure about the importance of ABM for their company. This could be due to a lack of understanding or experience with this strategy. It highlights the need for more education and awareness about ABM among businesses.

Furthermore, 20% of the respondents stated that ABM is somewhat important for their company. This shows that while they may not see it as a crucial aspect of their marketing strategy, they still recognize its value to some extent.

Only 8% of the respondents outright said that ABM is not important for their company. This minority opinion could be due to a belief that other marketing strategies are more effective or lack the resources and capabilities to implement ABM.

Overall, the survey results indicate that ABM is vital for many companies. It helps them target and acquire high-value customers, leading to higher ROI and long-term success. However, there is still some uncertainty and room for improvement in understanding and implementing ABM effectively. As such, companies should continue to invest in learning about and incorporating ABM into their marketing strategies for sustained growth and success. So, companies must understand the importance of ABM and adapt it to their marketing efforts accordingly.

About Ironpaper

Ironpaper is a B2B growth and intelligence-gathering agency that uses a hybrid data-driven and creative process to produce measurable business results for clients. We partner with B2B companies to build growth engines for marketing and sales success. Through these partnerships, we’ve uncovered common trends in the marketing and sales process that can accelerate a business forward and pitfalls that cause stagnation.

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

Ironpaper Twitter Ironpaper Linkedin