Job Opening


Digital Marketing Manager - New York, NY

We are hiring a full-time digital marketing manager (3+ years experience) to lead client accounts. The position will focus on B2B marketing and lead generation for (primarily) technology companies. This position offers freedom to lead marketing strategy initiatives, execute campaigns, analyze business opportunities, and work collaborative with a great team.


As a marketing account lead, you will play a role in both strategy, execution, and management of marketing accounts at Ironpaper. Your focus will be results-driven marketing, achieving SMART goals, and being an inbound advisor for client accounts. Responsibilities for this position include driving results, setting goals, client communications, strategy > planning > analysis, marketing & inbound sales execution, project management, marketing and sales automation, presentations/pitches, and other marketing efforts to support successful accounts.


Marketing team strategy session at Ironpaper

Qualifications include:

  • Has professional experience with digital or inbound marketing
  • Can work full-time in New York City
  • Professional experience with Google Analytics (or similar analytics application)
  • Experience with HubSpot or able to quickly learn HubSpot
  • Strong communication skills: written and verbal
  • Both analytical and creative
  • Can meet our continuing education certification requirements (4-6 certifications during the first year)
  • Possesses a desire for ongoing learning in digital marketing and analytics

Our ideal candidate would be self-driven, passionate about learning, and friendly. Additionally, the candidate should be a digital marketer and possess skills in inbound marketing and analytics. Strong communication skills are also important, because we need to communicate our ideas to other team members and clients.


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Core responsibilities:

  • Assess clients' analytics and reporting to make recommendations
  • Create landing pages, call-to-action, update website pages, and optimize websites to improve conversion rates
  • Help retain and grow client relationships
  • Implement and manage client HubSpot accounts
  • Use analytics to drive marketing decision making
  • Provide clients reporting on performance and outcomes from marketing campaigns
  • Create and manage organic and paid campaigns with a focus on lead acquisition
  • Provide support and clear communications to clients
  • Strategy and execution for SEO, social media, content, and conversion rate optimization
  • Set goals using lead generation rates as a baseline
  • Contribute to action plans, strategy, and marketing recommendations provided to clients
  • Learn and practice account-based marketing and sales enablement techniques
  • Continually improve your skills, education, and certifications

Essentials:

  • Great communication and client-facing skills
  • Digital marketing experience: 3+ years
  • Strong writing skills
  • Professional understanding of inbound marketing
  • Experience with analytics in decision making
  • Willingness to learn and take feedback

Digital Agile Management Operations

Learning and personal development for this role:

We are seeking an individual that embodies our passion for ongoing learning. We are open to candidates that may need to gain new skills for this role. We expect the final candidate to gain 5-6 HubSpot and Google certifications within the first 8 months on the job and a Salesforce admin certification within the first year. We also expect that this candidate will be open to learning and becoming a champion for Ironpaper's methodologies for marketing, sales, content, and management. Additionally, this position will require someone that will continuously learn and gain new and diverse skills over time.  

Positions open in both New York City and Charlotte, NC.



Our Clients




Ironpaper Culture

We are an established team of 20+ professionals vested with designing and producing strategic, creative and technical communications.

At Ironpaper, we are self-starters and enthusiastic learners. We're a nurturing team, and we're proud to support employees on their career path with education sessions, one-on-one coaching, and certification tracks.

Our work environment is autonomous, strategic, and collaborative. We're passionate about improving our clients' business success.


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