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Complex Sales Deserve Smarter Marketing. ABM Makes It Happen.

Kongsberg brings the most advanced solutions to the table. 

Ironpaper brings pressure-tested account growth frameworks.

Kongsberg offers advanced solutions, but the buying group is mixed, and messaging that connects with one role often misses with another. Sales opens doors through trade shows and outreach, but without personalized engagement from marketing, deals stall. Even with a stronger product, familiar names often win on recognition alone.

Take traction to action by engaging the whole buying group. 

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Account Based Marketing is built for exactly this kind of complexity. Whether you're trying to revive stalled deals, create momentum after events, or earn trust in accounts that don’t know your name, our ABM approach brings structure, clarity, and results.

We deliver ABM strategies that:

  • Personalize messaging to technical and non-technical stakeholders
  • Align global teams and decision groups around shared priorities
  • Turn early conversations into real pipeline
  • Build brand confidence in accounts where name recognition dominates

Book a 15-minute call with an expert to learn how our frameworks drive revenue growth for target accounts. 

Book a 15-minute expert call

Strengthen your pipeline with a B2B-specialized ABM agency.

In today's complex B2B market, prolonged sales cycles require more touch points and deeper engagement at every stage of the buyer's journey. An account-based marketing (ABM) strategy helps win enterprise customers that provide longer-term value. 

Targeted campaigns
Account acceleration
Conversion strategy
Websites supporting ABM's success
Increase wallet share
Attribution & ROI
Engagement journies
Thought leadership
Content for ABM
Sales and marketing alignment
Sales tools, content, and workflows
Account-based sales enablement
Buyer education, engagement, and inspiration
Analytics, reporting, and analysis
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Ironpaper is an ABM agency that truly understands the complex sale.

As a B2B-specialized ABM agency, our teams are experienced in building traction with target accounts with long sales cycles, high price points, and group decision processes. We've honed our expertise in providing strategy, execution, auditing, and continuous improvement of account-based marketing campaigns.

Using an agile approach to ABM, we move quickly to stand-up account-based marketing programs. With continuous testing and optimizations, we connect the dots between the crucial disciplines that drive ABM success.

Ironpaper ABM agency 3-phase growth system

ABM Target Account Acceleration

Accelerating traction with target accounts is a key mission with account-based marketing. ABM is more than generating a lead; it's about engaging an enterprise. Education, inspiration, and addressing key motivations are critical to success. 

  • Account identification
  • Messaging strategy
  • Create content, assets, campaigns
  • Launch campaigns
  • Improve results

Unlock Target Accounts

Ironpaper's ABM practice effectively unlocks target accounts for our clients.

We take a holistic approach, starting with a deep understanding of your target accounts' business environment, needs, and challenges. This insight guides us in creating relevant communication strategies that drive engagement and build relationships.

By aligning sales and marketing efforts, we ensure a unified approach to account management and engagement. Our data analytics capabilities enable us to monitor and adjust tactics based on account behavior and feedback. With ongoing consultation and support, we continually refine our strategies to keep them relevant and effective, ensuring your target accounts remain engaged and responsive. Through these efforts, we help you unlock the full potential of your target accounts and maximize your return on investment.

ABM Services

There are essential resources that contribute to the successful implementation of an Account-Based Marketing (ABM) strategy.

Data Strategies
A solid data strategy is the backbone of any ABM initiative. This should include methods for collecting, managing, and analyzing account-specific data.
Software
Specialized software tools streamline ABM processes. This includes automation platforms for marketing, sales, and customer service operations.
Analytics
Analytics tools are vital for tracking campaign performance and adjusting strategies based on real-time feedback.
CRM
Customer Relationship Management (CRM) systems are instrumental in managing interactions with current and potential clients.
Content
High-quality, personalized content is a cornerstone of ABM, used to engage target accounts and address their specific needs.
Research
In-depth research into target accounts informs messaging, positioning, and strategy, ensuring relevance and effectiveness.
Consulting & Training
Access to ABM experts for consulting and training can enhance the implementation and ongoing management of ABM strategies.

Related Pages

ABM Agency

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Account-based Marketing

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ABM Content

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Account-based Marketing Strategy

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ABM Campaigns

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B2B Insights

IRONPAPER RESEARCH

Only 8.2% of B2B Leaders Feel They Have Very Effective Messaging

See how your company stacks up in Ironpaper’s latest research report