Marketing Audit

We audit B2B marketing to identify team, channel, process, and tech improvements.

Ironpaper is a B2B agency that improves how companies use HubSpot to grow their business. We audit marketing and sales programs to identify immediate opportunities for growth. Ironpaper provides marketing audit services for B2B companies that have in-house teams or other agencies.

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Audit & improve.

Transform marketing. Drive growth. 

We audit and improve B2B marketing programs. Our goal is to transform marketing programs into drivers of growth and revenue. We identify areas of improvement, next-step actions, and immediate optimizations. 

Audit, optimize, improve. 

Improve your buyer journey to generate more pipeline growth. Identify what is working and what is not working. Define an action plan to improve marketing and sales. 

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Does marketing drive growth?  

Many organizations struggle to transform marketing actions into growth and revenue. Many in-house marketing teams are struggling, overwhelmed, and feel like they are failing to connect the dots between marketing and sales. Ironpaper audits marketing activities in order to set up in-house teams for success.

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Attribution & Insights

We improve reporting. Identify what is working and what is not.  

Ironpaper can audit a marketing technology stack to identify better approaches to reporting, insights generation, and analysis. Additionally, we can connect marketing to sales in order to build a better overall customer development program. At the heart of a successful marketing team are great analytics, measurement, and attribution. It's vital to know what marketing actions are creating outcomes.