After performing our initial audit, we determined that migrating the SACNAS website to HubSpot’s CMS and CRM would enable SACNAS to centralize their data, better communicate with partners and members, and ultimately make their website more sustainable and effective.
Ironpaper worked with SACNAS to migrate and redesign their website in a way that empowered them to manage and update it on their own. Paired with the CRM, SACNAS can now use HubSpot to track and visualize their constituents’ journey, communicate with partners and members through email, and even use workflows to automate some of the processes that used to be manual. Their marketing efforts are now more scalable, and they have a single set of data to work with when making marketing decisions.
Even before the content migration was complete, the SACNAS team was already comfortable working within HubSpot to make edits to website pages and the website architecture after receiving training from the Ironpaper team. Their website is now a useful tool that helps them meet engagement and fundraising goals.
Two target groups for SACNAS’s website:
Students and professionals that utilize SACNAS’s programs and community services
Businesses that partner with SACNAS to support their mission, sponsor events, and provide job opportunities for members
Ironpaper reorganized the information architecture of SACNAS’ new website to empower and encourage their users to take action. The old navigation was autobiographical and primarily built to promote their annual conference.The updated navigation still prioritizes SACNAS events, but also includes audience-specific sections for partner organizations, students, and board members to find information and convert.
Within the site structure, Ironpaper utilized a modular architecture that blends informational content with calls to action and conversion points, so users can educate themselves and SACNAS can quickly build website pages.
Ironpaper transformed SACNAS’ website from an ineffective patchwork of tools they struggled to make use of to a centralized website and CRM that empower SACNAS to thrive as a non-profit in the digital landscape.
