The landscape of cold emailing is shifting as data privacy concerns escalate. Emailing cold contacts is becoming ineffective and especially risky to a business. Yet, Ironpaper's data shows that most B2B leaders still use cold emailing as part of their marketing strategy.
This research report discusses:
This research report discusses:
→ The business risks of cold emailing
→ Data privacy laws and the future of email
→ Consequences to the brand and sender reputation
→ Risk vs. Reward: How to make cold email work with a robust CRM
Purchased lists come with a high cost. Your company's reputation is on the line, and you're jeopardizing your email sender score.
This could endanger your business's capacity to execute effective email campaigns, irrespective of their quality, ultimately limiting your access to a narrower pool of promising leads.
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Ironpaper's survey of 250 B2B decision-makers shows that this group still uses outdated email practices that are no longer effective and pose business risks that impact data privacy and reputation.
Methodology
Ironpaper surveyed 250 individuals with business decision-making capabilities at B2B or B2B and B2C companies.
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.
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